Originating from New Zealand, brother and sister duo, and business partners Russell and Lesley Lees asked Burrough Design to create a brand identity for their new financial services business that reflected their Kiwi heritage.
With over 30 years of investing behind them, time in markets have taught them to weather the investment landscape the same way the great native New Zealand Kauri pines have weathered storms and droughts and still stands tall, and from there the name Kauri Wealth was born.
Researching the features of the Kauri Pine, we were drawn to the intricate patterns of the pine’s great cones. The Kauri Pine’s cone is distinctive in that the seed pods are extremely large and the seed pod is a strong metaphor for growth and potential. The cones distinctive pattern of growth is based on the Fibonacci sequence or Golden Ratio used in nature.
We used the Golden Ratio to redraw the cone and create the logo crest. Paring the crest with a modern, simple and fine font that matched the weight of the lines used in the crest, set the basis for the logotype.
Visit the website at kauriwealth.com.au
Ginkgo Leaf import and sell a selection of well crafted, well designed contemporary Japanese homewares. All unique pieces which bring delight to their users.
Having developed their brand identity, they asked Burrough Design to build an online store using the Shopify platform.
Keeping with their philosophy of simple clean design. we set about creating a beautiful online store which linked with their stock control platform Vend, allowing them to add, manage and sell their full inventory online with ease.
To complete the look we photographed their initial full inventory of stock to help set them on their way with a consistent and professional storefront.
Visit the store now at ginkgoleaf.com.au
Burrough Design were approached by a young entrepreneur with a background in strategic marketing and business development consulting. Having decided to branch out and start her own business as an executive concierge, she needed a brand identity and a basic landing page with which to sell her vision.
We set about immersing ourself in her style, her likes, and having developed an understanding of her desired clientele, we developed a simple yet upmarket brand identity based on a monogram that could be applied across all material required to get her business off the ground.
When Yew Kong Tham (the founder of Ginkgo Leaf approached Burrough Design, he had a vision for an Australian company based in Sydney focusing on sourcing and importing Japanese contemporary hand crafted house wares, in particular ceramics and tablewares for retail in Australia.
From his time spent in Japan, he always had an affinity for the Ginkgo Biloba Tree, and loved the way it’s colours changed throughout the seasons and so chose the name ‘Ginkgo Leaf’ for his business.
The leaves are unique among seed plants, being fan-shaped with veins radiating out into the leaf blade, sometimes splitting with a single split.
For the identity we looked at the shapes and patterns of the leaf and developed a simplified logocrest based on a single leaf. Like the leaf itself the crest splits once to create a set of brackets that hold and draw attention to the brand name for the full brand logotype. As with the changing seasons and changing colours of the tree, we developed seasonal colour pallet.
Inspired by nature and the love of Lolo her 2.5 year old daughter, the client wanted to provide a source of income by building an ethical business based on a belief in providing quality nourishing products for the socially and environmentally aware consumer.
Having engaged Burrough Design to work on the brand identity and the packaging designs for the initial products. ‘Lolo and Me’ was born. The name is caring, nurturing and has a sense of playfulness.
Burrough Design worked on developing the brand essence 'Creating a positive environment’, brand proposition 'Refined moments of health and wellbeing’, developed the brand language and completed a full competitor analysis before moving onto developing the brand identity.
The identity was formed by combing a heart representing ‘love’ and an ‘&’ for ’togetherness’ to create a stylised ampersand that could sit on it’s own as a logocrest or sit between the words ‘lolo’ and ‘me’ for the logotype. The client was so taken with the idea of love + togetherness = lolo&me, this became the brand tagline.
From here, designs were created for sustainable raw recycled packaging with a whimsical overprint of the product information.
Builder Paul Watters is extremely proud of his Irish heritage. When starting his business here in Australia he wanted a brand that reflected his roots. He had already settled on the name ‘Emerald Building & Construction’ to reflect his love of the emerald isle and wanted a shamrock to hammer home (no pun intended) the Irish theme.
Having engaged Burrough Design to work on the brand, we made sure to be sure that whilst reflecting his background it remained contemporary so as not to become a pastiche of Irish culture. This was achieved by creating a modern abstract representation of the shamrock and using a font that was edited to give only mild hints of Gaelic characters.
The result was a brand identity that whilst having it roots in the traditional, is a modern representation of his heritage.
The brand identity was then translated into vehicle liveries, uniforms and a website where he can show off is recent projects and promote his business.
Visit the store now at emeraldbcs.com.au